Duhigg’s approach to social change is a is one that has to deal with ties, that is strong ties and weak ties. The ties you hold can be very valuable to yourself in the future as they can help to get you out of certain situation when you need it. Social change is any significant alteration over time in behavior patterns and cultural values and norms. Duhigg’s observation about about social change is that when someone start a movement there will always be someone else to back that person up and hence the chain continues but McKibben thinks that we have move far away of that idea because in the past there was only one person as the representation of a major movement or even a small one for example Martin Luther King JR. McKibben’s idea of social change is that everyone deserve to be a leader in a a group that is, there should be no one person as the model for the movement instead everyone should have the ability to lead in their own way which is what modern society is like now. This is why modern protest have so much drive and is more effective than they use to because there isn’t one person doing leading an entire group but everyone moving more towards being their own role model
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